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Black consumer economic influence is substantial and widespread, projected to grow by 26% by 2025, surpassing the overall U.S. growth rate of 24% in the same period. Our commitment is to empower Black brands through effective marketing strategies, fostering the circulation of wealth and spending within our community as expenditures rise.
Source: MY CODE
Brands can achieve more effective reach and frequency among Black online video audiences. A striking 69% of Black adults watch online videos daily, compared to 58% of non-multicultural adults. Additionally, a noteworthy 92% of Black adults engage with online videos on a monthly basis.
Source: MY CODE
Film and TV ads are the most effective marketing channel for driving brand lift and sales, with a 50% higher lift than other channels. Through compelling brand films, we ensure that our client's message resonates powerfully, driving impactful results.
Source: Nielsen
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