In 1881, African American inventor Lewis Latimer, an unsung hero, revolutionized the world with his patent for an advanced carbon filament, giving birth to a new era of illumination. His invention was a beacon of progress that paved the way for the lighting we use today. Over a century later, Ujamaa Lighting, the only Black-owned lighting manufacturer in the U.S., carries the torch, continuing Latimer's legacy by brightening the future with efficient lighting, one bulb at a time.

Client

Ujamaa Lighting

industry

LIGHTING & BULB MANUFACTURING

placement

HULU, SOCIAL MEDIA, YOUTUBE, LINKEDIN

services

Campaign Commercials, Video Content, Marketing and Branding

estimated budget

$10-15K

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starring

Danae Simone

The post featuring the spot garnered an impressive 7,000 views, a testament to Danae's reach and the compelling nature of the content. This achievement is no small feat, placing her video in the upper echelons of her content, ranking among the top 4% in terms of views. It's evident that this collaboration has resonated deeply with her audience, firmly establishing it as one of her standout pieces of content. Her presence in the spot encapsulated the essence of Ujaama Lighting's mission, inviting viewers to "Find Your Light" and embrace the luminous offerings of this outstanding black-owned company.

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a group of people standing around each other in a room, on set at video commercial shoota man and a woman are setting up a photo shoota group of men standing next to each other, ujamaa lightinga woman holding a blk and bold coffee